Olive Garden is an American casual dining restaurant chain, with a specialty in Italian cuisine. It is owned by Darden Restaurants, Inc. Which is headquartered in the orange country in Florida.
The Olive Garden restaurant has over 892 worldwide making it one of the leading dining restaurants chains in the world. The restaurant is mainly based and grown in the United States and has now grown its business in other countries over the years.
History: Olive Garden
Olive Garden started as a single unit of General Mills Inc. The first Olive Garden was started on December 13, 1982, in Orlando. Within a few periods, it is the fastest-growing units in the General Mills restaurant division, olive garden gains the popularity by opening 145 restaurants in the market.
The organization ultimately became the longest chain of Italian-themed full-service restaurants in the United States.
Olive Garden strategies of advertising through slogans:
Olive Garden changes its slogans depending upon offers and deals on foods, some of the famous slogans are as follows:
when the company started, Olive Garden’s original and main slogan was “Good Times, Great Salad, Olive Garden”.
This was used when their main focus was an endless salad. During unlimited soup and breadsticks were added to the food, the slogan was changed to “When you’re here, you’re family”.
Pasta Bowl Strategy:
In the fall of 2013, Olive Garden started an advertisement for the “Never Ending Pasta Bowl”, where customers can eat all the pasta they want starting at just $9.99. This slogan created history in the olive garden company were they served 13 million bowls of pasta.
Then in the next year restaurant continued with the new slogan for the new scheme “Never Ending Pasta Pass”, where customers can eat all the pasta they wanted during a seven-week period for just $99. This advertising was limited to the first 1000 people to buy the pass online.
Public responded very well for the Pasta Pass promotion, hence it has been offered every year since.
Olive Garden serves several types of Italian-American cuisine including various pasta dishes, steaks, and salads. The company offers its breadstick product and centers its lunch menu around it.
Additionally, the company promotes that its soups and sauces are made fresh in each location daily instead of importing them from a representative.
Locations and revenue:
According to May 2018 report, The Olive Garden restaurant has more than 892 worldwide making it one of the leading dining restaurants chains in the world.
The restaurant is mainly based and grown in the United States and has now grown its business in other countries over the years.
Olive Garden operates 892 locations accounts for more than half, almost $3.8 billion of the $6.9 billion revenue of parent Darden
Olive Garden opens at 11 am in the morning and close at 11:30 in the night and operate throughout the week. Also olive garden opens on holidays to contribute to customer happiness.
Read more: Olive Garden Survey
Olive Garden is an American casual dining restaurant chain, with a specialty in Italian cuisine. To spend quality time with family and friends, if you are an Italian food lover then Olive Garden is best for you.